WHAT HAPPENED TO THE PRACTICE OF BREASTFEEDING

Like all mammals, human beings have evolved to be able to feed their young. 

Historically, infants who didn't have access to breast milk almost always died. 

In the early 1900, 

food scientists in Europe and America began developing milk substitutes, 

initially to be prescribed by doctors for infants whose mothers had died 

in childbirth or were unable to feed their babies due to serious illness. 

Even then, breast-milk substitutes were inferior to 

breast milk because they couldn't offer a baby passive immunity, 

but they could give a baby, 

who had lost access to his mother's milk, 

a chance to survive into childhood. 

Soon, it became clear that there was a business opportunity in infant feeding. 

But how could women all over the world be 

persuaded to pay for something that had once been free? 

Through Clever Marketing Campaigns, 

formula manufacturers began suggesting to 

mothers and healthcare providers across Europe and 

North America that infant formula was scientifically formulated and thus, 

healthier for babies than breast milk. 

Mothers believed and breastfeeding rates plummeted. 

Once the Western Markets had been saturated, 

formula manufacturers began targeting lower and middle income countries, 

advertising infant formula as a superior way to feed babies. 

Because water supplies were unreliable in many of these areas and mothers didn't 

have the resources to sterilize the water and the bottles used to prepare the formula, 

the incidence of infant diarrheal disease and 

death increased dramatically in these countries. 

Without the protection of their mothers antibodies, 

infants were unable to defend themselves 

against the pathogens in their contaminated baby bottles. 

This was aggravated by the fact that formula feeding was extensive for many mothers. 

So, formula would often be stretched, 

leaving infants malnourished and with a suppressed immune system. 

Around the world, outrage grew. 

And in response, an international boycott was 

launched against the leading formula manufacturers. 

The World Health Organization released 

guidelines to regulate the marketing of breast-milk substitutes. 

But, in many parts of the world, 

the damage has yet to be repaired. 

Breastfeeding was a skill that was passed down from one generation to the next, 

with grandmothers coaching their daughters on how to safely feed their new babies. 

The practice of breastfeeding was interrupted by 

a generation of mothers who lost this skill. 

A generation of fathers and community members had also 

become unaccustomed to seeing breastfeeding practiced in their communities. 

So, another potential source of support was lost. 

I was alone at home with my brother. 

The time has come for families and 

communities to unite in support of mothers who choose to breastfeed. 

Healthy babies are more likely to grow into healthy productive adults, 

who will contribute to the productivity and the well-being of the entire community. 

Because of this, a mother's choice to exclusively breastfeed 

her baby may well be the start of a brighter future for everyone. 

source:Coursera